Our Values

The way forward is clear: information quality needs to be prioritized as we collectively redesign our internet to be more human-centric than profit-centric. For us, that can be expressed in an informational bill of rights:

  1. Finding trustworthy information needs to be easy and intuitive for everyone.

    The only adequate counterweight to advertising budgets is positive trust, consensually volunteered and intuitively centered in every interface and platform.

  2. All information needs to be traceable back to trustworthy original sources.

    Consumers of news, science, and art, just like consumers of coffee, have a strong preference for transparent supply chains leading all the way back to respected workers.

  3. Publishers need to be globally accountable for what they publish.

    Individual and collective reputation is the core of journalism as a business, but any other information brand or institution sustained by public trust works the same way.

  4. Small publishers, individuals, and non-commercial publishing need to be protected from the “censorship” of predatory big business.

    Opt-in networks and circuits needs to be preserved for self-publication, independent thought, and religious freedom beyond the reach of market forces.

  5. A transparent and public mechanism is needed to lock bad actors out of the mainstream of our information ecosystem.

    Sovereign local and national communities need to govern the standards of their own public spaces online and feel safe from what they define as abusive content.

  6. Make information warfare expensive again.

    Once all good actors have built up a positive reputation, negative reputation becomes hard to outrun, and disinformation becomes a very expensive undertaking, as it should be and was for almost the entire history of publishing.